How To Validate A Startup Idea

A practical field note from PivotProof on testing an idea before it becomes an expensive commitment.

Write the idea in one sentence

Name the customer, the problem, and the narrow unfair angle. If it cannot survive that sentence, it cannot survive a build plan.

Describe the smallest version someone would pay for tomorrow, then set a kill criterion before the work begins.

Start with critics whose incentives make them say no. Then take the sharpened idea into customer discovery.